Why Social Networking?

Why Social Networking?

Why social networking


Social Networking – It’s the way the 21st century communicates today.

Over a billion people world wide a month network socially on the web. Are you in charge or are you getting left behind when it comes to social media optimisation?

Social networking services carry millions of conversations with millions of personal recommendations, opinions and grievances. All this social interaction presents a huge opportunity for your business to increase its brand exposure.

At HMS, we have developed highly effective systems for you to tap into social networking services such as Google Plus, Facebook and Twitter, making your presence felt. Our unique social media optimisation methods are part of a seo package, and will help you to position yourself directly to your target market.

As opposed to traditional media (newspapers, TV, radio etc), social media has the unique power of engaging users directly so you get much closer to your prospects and customers.

What is Social Networking & Why Social Networking Works?

Social networking is the grouping of people into specific groups, like small rural communities or a neighborhood subdivision. Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online. This is because unlike most schools, colleges, or workplaces, the Internet is filled with millions of people who are looking to meet other people, to gather and share first-hand information and experiences about websites, cooking, golf, motor racing, gardening, news, health and cosmetic surgery, developing friendships or professional alliances, finding employment, business-to-business marketing and even groups sharing information about the world cup. The topics and interests are as varied and rich as the story of our world.

When it comes to online social networking, websites are commonly used. These websites are known as social sites. Social networking websites function like an online community of internet users. Depending on the website in question, many of these online community members share common interests in hobbies, religion, or politics. Once you are granted access to a social networking website you can begin to socialise. This socialisation may include reading the profile pages of other members and possibly even contacting them.

The friends that you can make are just one of the many benefits to social networking online. Another one of those benefits includes diversity because the Internet gives people from all around the world access to social networking sites.

This means that although you are in Australia, you could develop an online friendship with someone in America or India. Not only will you make new friends, but you just might learn a thing or two about new cultures or new languages and learning is always a good thing.

As mentioned, social networking often involves grouping specific people or organisations together. While there are a number of social networking websites that focus on particular interests, there are others that do not. The websites without a main focus are often referred to as “traditional” social networking websites and usually have open memberships. This means that anyone can become a member, no matter what their hobbies, beliefs, or views are. However, once you are inside this online community, you can begin to create your own network of friends and eliminate members that do not share common interests or goals.

As I’m sure you’re aware, there are dangers associated with social networking including data theft and viruses, which are on the rise. The most prevalent danger though often involves online predators or people who claim to be someone that they are not. Although danger does exist with networking online, it also exists with networking out in the real world, too. Just like you’re advised when meeting strangers at clubs and bars, school, or work; you are also advised to proceed with caution online. By being aware of your cyber-surroundings and who you are talking to, you should be able to safely enjoy social networking online. It will take many phone conversations to get to know someone, but you really won’t be able to make a clear judgement until you can meet each other in person. Just use common sense and listen to your inner voice; it will tell you when something doesn’t feel right about the online conversations taking place.

Once you are well informed and comfortable with your findings, you can begin your search from hundreds of networking communities to join. This can easily be done by performing a standard internet search. Your search will likely return a number of results, including MySpace, FriendWise, FriendFinder, Yahoo! 360, Facebook, and Twitter; which is more of a ‘micro-blog’.

Why Social Networking?

The speed at which the community all over the world is embracing social networking means it will be around for a while yet. With Facebook getting more hits than Google; literally polarising the reason why we visit the Internet, social networking is a must for any business. It is no wonder then that search engines love blogs, because the major search engines have realised that social is the new search. Many of the older generation have asked; Do we need Twitter? but they don’t see that this is how the younger generation are communicating with each other; Twitter may also have put a dent into the phone text market


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